Pana Events
Pana Event Intelligence

Event ROI Calculator

Know what your event really returned. Calculate true cost, measure pipeline and revenue impact, understand funnel efficiency, and see what your next event needs to generate.

Step 0 — Choose your goal

What would you like to calculate?

Plan an Upcoming Event

Understand how much pipeline, revenue, meetings and opportunities your event needs to generate to justify the investment.

Measure a Completed Event

Calculate the actual ROI, pipeline impact, acquisition costs and conversion performance of an event you've already attended.

Calculating event ROI shouldn't require a calculator.

Pana connects every step of your event journey to measurable business outcomes.

DiscoverEngageExecuteCaptureConvertMeasure
  • Know what you spent.
  • Know who you engaged.
  • Know what converted.
  • Know what became pipeline.
  • Know what became revenue.
  • Know your event ROI.